Big Data has been described as revolutionary new scientific paradigm, one in which data-intensive approaches supersede more traditional scientific hypothesis testing. Conventional scientific practice entails the development of a research design with one or more falsifiable theories, followed by the collection of data which allows those theories to be tested and confirmed or rejected. In a Big Data world, the relationship between theory and data is reversed: data are collected first, and hypotheses arise from the subsequent analysis of that data (e.g., Smith and Cordes 2020, 102-3). Lohr described this as “listening to the data” to find correlations that appear to be linked to real world behaviours (2015, 104). Classically this is associated with Anderson’s (in)famous declaration of the “end of theory”:
With enough data, the numbers speak for themselves … Correlation supersedes causation, and science can advance even without coherent models, unified theories, or really any mechanistic explanation at all. (Anderson 2008).
Such an approach to investigation has traditionally been seen as questionable scientific practice, since patterns will always be found in even the most random data, if there’s enough data and powerful enough computers to process it.
In recent years, digital access to unpublished archaeological reports (so-called ‘grey literature’) has become increasingly transformational in archaeological practice. Besides being important as a reference source for new archaeological investigations including pre-development assessments (the origin of many of the grey literature reports themselves), they also provide a resource for regional and national synthetic studies, and for automated data mining to extract information about periods of sites, locations of sites, types of evidence, and so on. Despite this, archaeological grey literature itself has not yet been closely evaluated as a resource for the creation of new archaeological knowledge. Can the data embedded within the reports (‘grey data’) be re-used in full knowledge of their origination, their strategies of recovery, the procedures applied, and the constraints experienced? Can grey data be securely repurposed, and if not, what measures need to be taken to ensure that it can be reliably reused?
One of the features of the world-wide COVID-19 pandemic over the past eighteen months has been the significance of the role of data and associated predictive data modelling which have governed public policy. At the same time, we have inevitably seen the spread of misinformation (as in false or inaccurate information that is believed to be true) and disinformation (information that is known to be false but is nevertheless spread deliberately), stimulating an infodemic alongside the pandemic. The ability to distinguish between information that can be trusted and information which can’t is key to managing the pandemic, and failure to do so lies behind many of the surges and waves that we have witnessed and experienced. Distinguishing between information and mis/disinformation can be difficult to do. The problem is all too often fuelled by algorithmic amplification across social media and compounded by the frequent shortage of solid, reliable, comprehensive, and unambiguous data, and leads to expert opinions being couched in cautious terms, dependent on probabilities and degrees of freedom, and frustratingly short on firm, absolute outcomes. Archaeological data is clearly not in the same league as pandemic health data, but it still suffers from conclusions drawn on often weak, always incomplete data and is consequently open to challenge, misinformation, and disinformation.
