
I was recently discussant for a TAG conference session on Data Activism (session 14) organised by Jeremy Foot, Joana Valdez-Tullett, and Stu Eve, all of Wessex Archaeology. Their session abstract expressed some dissatisfaction with the current uses to which archaeological data are put and challenged participants to consider a host of questions surrounding our use of data: what more we could do with it, why we might want to do more, and what stands in our way. Their call attracted an interesting variety of papers, ranging across data reuse cases (and associated problems), the sustainability problems associated with unexpected datasets, issues of comparability between different datasets with differing underlying data strategies, the unexpected application of data to unanticipated research questions, and different ways of perceiving and representing temporal dimensions in imagery, for instance.
Reading the abstracts and listening to the papers, it seemed to me that underlying this broad range of issues and approaches were questions relating to our relationships with data and the consequent implications for knowledge creation. From my notes on the presentations, I identified three key areas:





One of the features of the world-wide COVID-19 pandemic over the past eighteen months has been the significance of the role of data and associated predictive data modelling which have governed public policy. At the same time, we have inevitably seen the spread of misinformation (as in false or inaccurate information that is believed to be true) and disinformation (information that is known to be false but is nevertheless spread deliberately), stimulating an infodemic alongside the pandemic. The ability to distinguish between information that can be trusted and information which can’t is key to managing the pandemic, and failure to do so lies behind many of the surges and waves that we have witnessed and experienced. Distinguishing between information and mis/disinformation can be difficult to do. The problem is all too often fuelled by algorithmic amplification across social media and compounded by the frequent shortage of solid, reliable, comprehensive, and unambiguous data, and leads to expert opinions being couched in cautious terms, dependent on probabilities and degrees of freedom, and frustratingly short on firm, absolute outcomes. Archaeological data is clearly not in the same league as pandemic health data, but it still suffers from conclusions drawn on often weak, always incomplete data and is consequently open to challenge, misinformation, and disinformation.

