Social media have been the focus of much attention in recent weeks over their unwillingness/tardiness in applying their own rules. Whether it’s Twitter refusing to consider Trump’s aggressive verbal threats against North Korea to be in violation of their harassment policy, or YouTube belatedly removing a video by Logan Paul showing a suicide victim (Matsakis 2018, Meyer 2018), or US and UK government attempts to hold Facebook and Twitter to account over ‘fake news’ (e.g. Hern 2017a, 2017b), there is a growing recognition that not only are ‘we’ the data for these social media behemoths, but that these platforms are optimised for this kind of abuse (Wachter-Boettcher 2017, Bridle 2017).
Nicholas Carr has just pointed to some recently published research which suggests that the presence of smartphones divert our attention, using up cognitive resources which would otherwise be available for other activities, and consequently our performance on those non-phone-related activities suffers. In certain respects, this might not seem to be ‘news’ – we’re becoming increasingly accustomed to the problem of technological interruptions to our physical and cognitive activities: the way that visual and aural triggers signal new messages, new emails, new tweets arriving to distract us from the task in hand. However, this particular study was rather different.
In this case, the phones were put into silent mode so that participants would be unaware of any incoming messages, calls etc. (and if the phone was on the desk, rather than in their pocket or bag or in another room altogether, it was placed face-down to avoid any visible indicators) (Ward et al. 2017, 144). Despite this, they found that
“… the mere presence of one’s smartphone may reduce available cognitive capacity and impair cognitive functioning, even when consumers are successful at remaining focused on the task at hand” (Ward et al, 2017, 146).
Quartz, the digital news outlet, recently published an interview by Adrienne Matei with Peter Kahn, a psychology professor at the University of Washington. In it, they discuss how technology is affecting our lives and becoming a means to mediate the real world. The item references some of the research that Kahn and his colleagues at the Human Interaction with Nature and Technological Systems Lab (HINTS) have undertaken, aspects of which have direct relevance for understanding technology within archaeology. They raise issues such as the limitations of technological devices, questions of authenticity, changing perspectives, and what they call the ‘shifting baseline problem’, all of which have their echoes within digital archaeology.
For example, in one study, they compared the experience of subjects presented with natural views from a window to those given real-time views of the same view on a large plasma screen (Kahn et al. 2008). The physiological recovery of subjects from low-level stress was faster with the glass window, while there was no difference between the display and a blank wall. Problems identified with the plasma display included the inability of viewers to change their perspective on outside objects by shifting their position (the parallax problem), as well as issues to do with pixilation and depth perception (Kahn et al. 2008, 198). They also report that subjects made judgments about what it means for a view to be ‘real’ as opposed to ‘represented’ and how these judgments then fed back into the physiological and psychological system to affect the outcome of the experiment.
So what can we take from this?
We’re accustomed to the fact that much archaeology is collaborative in nature: we work with and rely on the work of others all the time to achieve our archaeological ends. However, what we overlook is the way in which much of what we do as archaeologists is dependent upon invisible collaborators – people who are absent, distanced, even disinterested. And these aren’t archaeologists working remotely and accessing the same virtual research environment as us in real time, although some of them may be archaeologists who developed the specialist software we have chosen to use. The majority of these are people we will never know, cannot know, who themselves will be ignorant of the context in which we have chosen to apply their products, and indeed, to compound things, will generally be unaware of each other. They are, quite literally, the ghosts in the machine.
We’re becoming increasingly accustomed to our digital technologies acting as gatekeepers – perhaps most obviously in the way that the smartphone acts as gatekeeper to our calendar and/or email. In fact, this technological gatekeeping functionality appears everywhere you look, whether it’s in the form of physical devices providing access to information, software interfaces providing access to tools, or web interfaces providing access to data, for example. A while ago, I mused about the way that archaeological data are increasingly made available via key gatekeepers, and that consequently “negotiating access is often not as straightforward or clear-cut as it might be – both in terms of the shades of ‘openness’ on offer and the restrictions imposed by the interfaces to those data.” Since writing that, I’ve essentially left that statement hanging. What was I thinking of?
Infrastructures are all around us. They make the modern world work – whether we’re thinking of infrastructures in terms of gas, electric or water supply, telephony, fibre networks, road and rail systems, or organisations such as Google, Amazon and others, and so on. Infrastructures are also what we are building in archaeology. Data distribution systems have increasingly become an integral part of the archaeological toolkit, and the creation of a digital infrastructure – or cyberinfrastructure – underpins the set of grand challenges for archaeology laid out by Keith Kintigh and colleagues (2015), for example. But what are the consequences and challenges associated with these kinds of infrastructures? What are we knowingly or unknowingly constructing?
Patrik Svensson (2015) has pointed to a lack of critical work and an absence of systemic awareness surrounding the developments of infrastructures within the humanities. While he points to archaeology as one of the more developed in infrastructural terms, this isn’t necessarily a ‘good thing’ in the light of his critique. As he says, “Humanists do not … necessarily think of what they do as situated and conditioned in terms of infrastructures” (2015, 337) and consequently:
“A real risk … is that new humanities infrastructures will be based on existing infrastructures, often filtered through the technological side of the humanities or through the predominant models from science and engineering, rather than being based on the core and central needs of the humanities.” (2015, 337).
One theme that came out of the recent CAA 2015 conference in Siena last week circled around the unstated issue of whether the role of digital technology was to support or substitute current (traditional) archaeological practice. This featured particularly strongly in the day-long session organised by James Taylor and Nicolò Dell’Unto, ‘Towards a Theory of Practice in Applied Digital Field Methods’.
As the end of 2014 approaches, Facebook has unleashed its new “Year in Review” app, purporting to show the highlights of your year. In my case, it did little other than demonstrate a more or less complete lack of Facebook activity on my part other than some conference photos a colleague had posted to my wall; in Eric Meyer’s case, it presented him with a picture of his daughter who had died earlier in the year. In a thoughtful and thought-provoking piece, he describes this as ‘Inadvertent Algorithmic Cruelty’: it wasn’t deliberate on the part of Facebook (who have now apologised), and for many people it worked well as evidenced by the numbers who opted to include it on their timelines, but it lacked an opt-in facility and there was an absence of what Meyer calls ‘empathetic design’. Om Malik picks up on this, pointing to the way Facebook now has an ‘Empathy Team’ apparently intended to make designers understand what it is like to be a user (sorry, a person), although Facebook’s ability to highlight what people see as important is driven by crude data such as the number of ‘likes’ and comments without any understanding of the underlying meanings which are present.
Curiously, according to Bloomberg’s recent ‘The 85 Most Disruptive Ideas in Our History’, the microchip comes second to the first-place jet engine. And their justification seems stranger still – the way in which the jet shrunk the world is perhaps fair enough, though the claim that for the first time the entire surface of the planet was reachable is open to question. Tell that to the likes of Alcock and Brown (first non-stop transatlantic flight, 1919), Macready and Kelly (first non-stop transcontinental flight, 1923), Smith and Nelson (first round the world flight, 1924) (and see Famous Firsts in Aviation for more in this vein). And yet in almost the same breath it is noted that the jet engine technology has become remarkably static.
One of the features of the availability of increasing amounts of archaeological data online is that it frequently arrives without an accompanying awareness of context. Far from being a problem, this is often seen as an advantage in relation to ‘big data’ – indeed, Chris Anderson has claimed that context can be established later once statistical algorithms have found correlations in large datasets that might not otherwise be revealed.